People often ask about growing an online business and it not that easy as it looks. But if you maintain everything properly it is highly likely to get good business growth online. The question often asked, how do I grow my online business?
I guess you have asked yourself this question several times and, in this article, you will find an answer. No magic, but solid foundations and some tricks. The way forward to improve your online business is made up of four actions that you need to take. These four actions make up the life cycle of your website, which is the heart of your online business.
1. Decide on Your Goals
If your business website is not going as it should, you may be missing your goals. Or you didn’t choose them correctly.
What is your target? First of all, you get to understand your goal and this is the single most important things will help you succeed in the online business. Deciding your goal is a small big step, which will direct all subsequent ones. Your goals can be as follows: Double visits to your website within a specific time frame. Getting 100 qualified leads per month or may be more. Achieving a specific number of transactions per week from your online shop or business.
2. Take Measures
Measurements help you better understand who your target is and what your website’s performance can be. What is the volume of the people searching for the product or service you offer? How wide is your market segment? By understanding that you will have to understand, who are your target audience? These are questions that need answers.
How do you get them?
Your collection of objective data depending on your question will be a great help for your business growth. Competitor analysis is another most important factor in this measuring season. Analysis of the product and services that the competitor offers, analysis of its marketing strategy, its business model and its communication strategy will definitely be worth.
3. Create your website
Once these measurements have been carried out and the data analyzed, you can proceed with the creation or reconstruction of your website.
Collect the positive customer feedback and the numbers that the company boasts to show them on your site. At this stage it is vital to be transparent and collect the good testimonials of your work.
4. Optimise your website
At this point, the optimization of a website, whether it is an online information portal, a landing page, a showcase website or other, will be much simpler to implement.
In this article we consider, as an example, the possible optimizations that can be done on an ecommerce site, in particular those that are used to increase the conversions of an online shop.
Strategies to Follow to Increase Conversions
Attract more traffic. The solution that comes to mind first, but probably not the simplest nor the most profitable. We must work on content marketing, SEO and online advertising
Users who have already purchased are more likely to purchase again. They have an average conversion rate five times higher than new users. Getting them back on the site is very important. One of the main tools to use for this is the newsletter
Upsell is a very good strategy for all the online marketplaces. Satisfy those who buy more products and thus increase the transaction amount. For example, by creating special packages of different products, you can reach and make your previous clients happier.
Simplify the purchasing process
Remember one thing, you need to simplify the purchasing process for a bit, so that buyers can get the easiest way of purchasing something from your website. This is even more true for mobile devices, therefore, in the future, for most of the traffic generated on the web.
The real purchasing process will take you from page 2 to page 4. So, you only have three pages to complete the transaction.
If you want to have such a quick purchase process it is important that upselling or other operations are done on the shopping cart page, and not on a subsequent page.
Following the life cycle discussed above: goals, Measurements, Creation, Optimization, etc. are vital to your online business will increase performance significantly. Remember that this life cycle is recursive, it repeats itself with each achievement of the main objective and includes the achievement of all intermediate objectives. So always start all over again: give yourself a new goal, take measurements, create and optimize.